Optimise content

Quality content is important both for the end-user experience and for relevance in search results. RevasOS focuses heavily on optimising all technical aspects of your websites, offering you the most optimal templates possible for displaying your content. On this page, you will learn how to think about content that shines in both quality and relevance to your users.

Thinking about the content to be placed on the page

There are some aspects that are always worth considering before creating content for a web page:

• What is the purpose of the page?
• Who is it intended for?
• Is it accessible to everyone?
• What type of content is best suited to my message?

Keeping these questions in mind will be the key to creating quality content that serves a specific purpose and ultimately guides the user in navigating your site and services.

Optimise text

The use of text-based content makes it possible to convey a great deal of information to the user, but there are certain aspects to keep in mind in order to make this type of content as high-quality as possible.

On a web page, text blocks usually follow a standard structure, consisting of a title and a body. In this case, it is important to make proper use of titles, which must indicate the topic of the content that follows and invite the user to interact with it. It is also crucial to realise that the web has a very different type of user approach to that of print and that long texts tend to be less effective. You can still provide all the essential information by using different sections that will be visually more attractive to the user and will make the experience of finding the content they need better.

Perhaps the most important thing to do when adding text to a website is to use the most appropriate language and tone. Remember who the user will be and use language and terms they are familiar with to help them navigate through the information on the site and help them make a decision and take an action. It has been shown that the use of appropriate language, easily understood and recognisable by the user, results in much higher organic traffic to the website.

Optimise media resources

RevasOS performs most optimisations for media-type content by default, but it is still essential to use only high-quality media and to optimise its accessibility. The most important thing to do when optimising the accessibility of media on a website is to add alternative text. This should not be confused with the caption of the media, as the purpose of the alternative text is to make the media accessible to users who would otherwise not be able to enjoy it. A quality alternative text describes the media in the best possible way, picturing a mental image through the text. If the alternative text is of quality, search engines will prefer your page over others in their search results page.