Understanding SEO
INFO
This page contains the general concepts needed to understand what SEO means, but if you were looking for how to connect your website to Google Search Console, read our guide on how to Connect your website to Google Search Console.
Search Engine Optimization (SEO) is the practice of improving the visibility and positioning of a website or web page in search engine results pages (SERP = Search Engine Results Page) through the use of various techniques and strategies. The goal of SEO is to increase organic traffic to a website by improving its relevance to specific search terms or topics. This goal can be achieved by optimizing various aspects of the website, from the most technical elements to the most basic and content-oriented.
Technical SEO
The more technical side of SEO includes things like website speed optimization, device optimization (making sure your website adapts to all types of displays), indexing, and schema markup (adding structured data to a website to provide additional information to a search engine).
All the SEO best practices for technical optimization are taken care of by RevasOS by default, giving you a website that already has all the up-to-date SEO standards.
Basic SEO ⭐️
Basic SEO refers to a more content-oriented approach to SEO and can often be referred to as on-page optimization.
By optimizing the content and structure of a page, you can make it more relevant and accessible to both search engines and users.
The first and most important thing to know and keep in mind for quality content optimization is to use keywords that are relevant to your users and can be easily found on a search engine, which will result in an overall positive user experience. In addition to quality, search engines also reward content structure and internal linking. Making sure that all pages follow a logical structure and are easily navigable by a user will also help search engines index your web page and make it readily available in their search results.
TIP
If you want to know how to optimize your content to ensure it complies with SEO guidelines, read the guide on how to optimize content.